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If someone asks you what you ate for lunch today, more than likely you could recall this information quite easily.

Encoding information occurs through both automatic processing and effortful processing. We organize the information with other similar information and connect new concepts to existing concepts. Once we receive sensory information from the environment, our brains label or code it. We get information into our brains through a process called encoding, which is the input of information into the memory system. Retrieval, or getting the information out of memory and back into awareness, is the third function. Storage is the retention of the encoded information. Encoding involves the input of information into the memory system.